But although major investments were made, including the refurbishment of the brand’s premises, the Chinese experience ended in failure. Former managers committed a major strategic error in trying to position the brand in the luxury prestige segment, with pieces priced between CHF5,000 and CHF30,000 ($5,062 to $30,372). First held by the Peace Mark group, the Bernese brand was later sold to the Chow Tai Fook conglomerate in 2008. A family-owned business for three generations, Milus was sold to Chinese investors in 2003. And it was an startegic error from Chinese part. From 1986 to 2001 Milus watches were honoured with various prizes these models feature in exhibitions in leading museums throughout the world.īut in 2003 sadly and for strange reasons that I couldn’t find why, the Switzerland’s century-old Milus watch brand was acquired by Chinese investors. While Pierre devoted himself to the financial affairs of the business, Paul, the technician and extremely talented engineer and graduate of the celebrated Biel School of Watchmaking, continually developed innovative shapes as well as a new design concept for the Milus brand. In 1982 Paul Herbert Junod handed over the company to his two sons Paul and Pierre Junod, who complemented each other perfectly in the management and further development of the company. Within the 70s they have received many awards like the Golden Rose of Baden Baden awards for such models as La Mer, Montre de Poche, Avant-Garde and many other models. In 1961 they built a new company headquarters was built at Route de Reuchenette 19 in Biel where they reside to this day. In 1951 Paul Herbert Junod After the death of the founder Paul William Junod in 1951, his son Paul Herbert took over management of the family business.
Paul William Junod who was a trrained and experienced in the art and tradition of the watchmaker’s craft, he wanted to work with this potential, to develop it further, in order to make his dream come true and build a watch brand that would be among the greats of watchmaking. Which is a success at it own in my opinion that they survived that long due to Quartz crysis. With this goal, in 1919 he set up the business at Route de Reuchenette 21 in Biel, which remained in the ownership of the Junod family until 2002. The story of Milus, the brand of finest Swiss watches of the highest quality back in the day, begins with the ideal of its founder, Paul William Junod (1896-1951), to create a robust, yet elegant watch – a precious accessory, which everyone would wish to own. Today we are gonna talk about a very exciting watch from an old brand called Milus which just recently started coming back to it’s former glory! Before we dive in the review of the watch from Milus, let’s start with it’s history.
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